Journal of Global Scholars of Marketing Science

Self-congruity theory in consumer behavior: A little history

M. Joseph Sirgy · 2018 · 268 citations

Business, Marketing, Marketing Management +12

Millennial and generation Z digital marketing communication and advertising effectiveness: A qualitative exploration

Alison Munsch · 2021 · 267 citations

Business, Communication, Marketing +17

Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector

Raouf Ahmad Rather, Shehnaz Tehseen, Murtaza Hassan Itoo et al. · 2019 · 157 citations

Business, Hospitality Management, Marketing +10

SNS users' para-social relationships with celebrities: social media effects on purchase intentions

Hyojin Kim, Eunju Ko, Juran Kim · 2015 · 141 citations

Social Sciences, Marketing, Marketing Management +11

The relationship between service quality, satisfaction, trust, value, commitment and loyalty of Internet service providers' customers

Thu Nguyen Quach · 2015 · 115 citations

Business, Marketing, Marketing Management +17