Concepedia
Statistics
Publications
28
Citations
2.1K
H-Index
23
Active since
2005
Affiliations
Jeonju University(Current)
University of Tennessee at Knoxville
Changwon National University
Villanova University
University of North Florida
Juran Kim is an author at Jeonju University specializing in marketing, management, and interactive marketing.
Top concepts
MarketingManagementInteractive MarketingConsumer ResearchBusinessCommunicationArtsSocial MediaUser ExperienceCustomer Satisfaction
Publications per year
2005–2023
Evaluation of Internet Advertising Research: A Bibliometric Analysis of Citations from Key Sources
Juran Kim, Sally J. McMillan · Journal of Advertising · 2008 · 260 citations
Business Intelligence, Targeted Advertising, Consumer Research +21
Parasocial relationship effects on customer equity in the social media context
Chun Lin Yuan, Juran Kim, Sang Jin Kim · Journal of Business Research · 2016 · 210 citations
Parasocial Relationship Effects, Relationship Marketing, Customer Satisfaction +12
Evolution of digital marketing communication: Bibliometric analysis and network visualization from key articles
Juran Kim, Seungmook Kang, Ki‐Hoon Lee · Journal of Business Research · 2019 · 162 citations
Network Science, Business Intelligence, Digital Marketing +15
Influence of integration on interactivity in social media luxury brand communities
Juran Kim, Ki‐Hoon Lee · Journal of Business Research · 2017 · 153 citations
Social Media, Brand Equity, Digital Marketing +11
The current state of knowledge on electronic word-of-mouth in advertising research
Shu‐Chuan Chu, Juran Kim · International Journal of Advertising · 2018 · 144 citations
Targeted Advertising, Advertising Research, Consumer Research +17
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