Sang Jin Kim

Chatbot e-service and customer satisfaction regarding luxury brands

Minjee Chung, Eunju Ko, Heerim Joung et al. · Journal of Business Research · 2018 · 877 citations

Marketing, Customer Satisfaction, Customer Experience +9

Sustainable marketing activities of traditional fashion market and brand loyalty

Jaesuk Jung, Sang Jin Kim, Kyung Hoon Kim · Journal of Business Research · 2020 · 218 citations

Marketing, Fashion, Brand Strategy +8

Parasocial relationship effects on customer equity in the social media context

Chun Lin Yuan, Juran Kim, Sang Jin Kim · Journal of Business Research · 2016 · 210 citations

Parasocial Relationship Effects, Relationship Marketing, Customer Satisfaction +12

Sustainable fashion index model and its implication

Huanzhang Wang, Honglei Liu, Sang Jin Kim et al. · Journal of Business Research · 2018 · 82 citations

Economics, Engineering, Fashion +7

Impact of COVID-19 pandemic upon fashion consumer behavior: focus on mass and luxury products

Wonbae Pang, Jisu Ko, Sang Jin Kim et al. · Asia Pacific Journal of Marketing and Logistics · 2021 · 71 citations

Luxury, Luxury Sales, Digital Marketing +25