Concepedia

Heerim Joung

HJ

Statistics

Publications

2

Citations

902

H-Index

2

Active since

2018

Affiliations

Yonsei University(Current)

Heerim Joung is an author at Yonsei University specializing in customer satisfaction, user experience, and interactive marketing.

Top concepts

MarketingManagementCommunicationLuxury BrandingUser ExperienceConsumer ResearchDigital MarketingCustomer SatisfactionInteractive Marketing

Publications per year

2018–2021

2

Publications

2

Chatbot e-service and customer satisfaction regarding luxury brands

Minjee Chung, Eunju Ko, Heerim Joung et al. · Journal of Business Research · 2018 · 877 citations

Marketing, Customer Satisfaction, Customer Experience +9

Business transparency and willingness to act environmentally conscious behavior: Applying the sustainable fashion evaluation system “Higg Index”

Eunha Chun, Heerim Joung, Young Ju Lim et al. · Journal of Global Scholars of Marketing Science · 2021 · 25 citations

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