Concepedia

Eunha Chun

EC

9

Publications

293

Citations

9

H-Index

2010

Active since

Affiliations

Yonsei University(Current)

Eunha Chun is an author at Yonsei University specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchFashionBusinessBrand StrategyConsumer BehaviorBrand EquityBrand AwarenessBrand Management

Publications per year

2010–2021

9

Publications

9

Country of origin effects on brand image, brand evaluation, and purchase intention

Namhoon Kim, Eunha Chun, Eunju Ko · International Marketing Review · 2017 · 89 citations

Origin Effects, Digital Marketing, International Marketing +24

A Study of a Social Content Model for Sustainable Development in the Fast Fashion Industry

Jung-hyun Jang, Eunju Ko, Eunha Chun et al. · Journal of Global Fashion Marketing · 2012 · 77 citations

Engineering, Sustainable Development, Consumer Research +20

Which content types increase participation in fashion social platforms?

Eunju Ko, Eunha Chun, Sanga Song et al. · Journal of Global Scholars of Marketing Science · 2013 · 27 citations

Business transparency and willingness to act environmentally conscious behavior: Applying the sustainable fashion evaluation system “Higg Index”

Eunha Chun, Heerim Joung, Young Ju Lim et al. · Journal of Global Scholars of Marketing Science · 2021 · 25 citations

Collaboration Strategies of Fashion Companies and Customer Attitudes

Eunha Chun, Linda S. Niehm · Journal of Global Academy of Marketing Science · 2010 · 18 citations

Customer Satisfaction, Brand Strategy, Consumer Research +17

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