Eunju Ko

Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand

Angella J. Kim, Eunju Ko · Journal of Business Research · 2011 · 2.4K citations

Business, Marketing, Marketing Management +15

Chatbot e-service and customer satisfaction regarding luxury brands

Minjee Chung, Eunju Ko, Heerim Joung et al. · Journal of Business Research · 2018 · 938 citations

Business, Information Systems, Marketing +14

Impacts of Luxury Fashion Brand’s Social Media Marketing on Customer Relationship and Purchase Intention

Angella Jiyoung Kim, Eunju Ko · Journal of Global Fashion Marketing · 2010 · 707 citations

Business, Marketing, Marketing Management +15

What is a luxury brand? A new definition and review of the literature

Eunju Ko, John P. Costello, Charles R. Taylor · Journal of Business Research · 2017 · 598 citations

Business, Marketing, Marketing Management +10

Modeling consumer adoption of mobile shopping for fashion products in Korea

Eunju Ko, Eun Young Kim, Eun Kyung Lee · Psychology and Marketing · 2009 · 332 citations

Business, Marketing, Marketing Management +17