Sanga Song

Older Adults’ Online Shopping Continuance Intentions: Applying the Technology Acceptance Model and the Theory of Planned Behavior

Juanjuan Wu, Sanga Song · International Journal of Human-Computer Interaction · 2020 · 119 citations

Consumer Uncertainty, Innovation Adoption, Behavioral Decision Making +21

Is social media marketing worth it for luxury brands? The dual impact of brand page satisfaction and brand love on word-of-mouth and attitudinal loyalty intentions

Sanga Song, Hye‐Young Kim · Journal of Product & Brand Management · 2022 · 71 citations

Customer Satisfaction, Digital Marketing, Consumer Research +24

Perceptions, attitudes, and behaviors toward sustainable fashion: Application of Q and Q‐R methodologies

Sanga Song, Eunju Ko · International Journal of Consumer Studies · 2016 · 58 citations

Sustainable Consumption, Green Marketing, Engineering +26

Celebrity endorsements for luxury brands: followers vs. non-followers on social media

Sanga Song, Hye-Young Kim · International Journal of Advertising · 2020 · 45 citations

Digital Marketing, Consumer Research, Social Influence +19

Which content types increase participation in fashion social platforms?

Eunju Ko, Eunha Chun, Sanga Song et al. · Journal of Global Scholars of Marketing Science · 2013 · 27 citations