Huanzhang Wang

Augmented reality (AR) app use in the beauty product industry and consumer purchase intention

Yining Wang, Eunju Ko, Huanzhang Wang · Asia Pacific Journal of Marketing and Logistics · 2021 · 174 citations

Business, Marketing, Marketing Management +14

Sustainable fashion index model and its implication

Huanzhang Wang, Honglei Liu, Sang Jin Kim et al. · Journal of Business Research · 2018 · 84 citations

Arts, Sustainability Management, Brand Management +11

Understanding the role of service innovation behavior on business customer performance and loyalty

Heeseok Woo, Sang Jin Kim, Huanzhang Wang · Industrial Marketing Management · 2021 · 69 citations

Business, Marketing, Marketing Management +14

Relationship between service quality and customer equity in traditional markets

Huanzhang Wang, Kyung Hoon Kim, Eunju Ko et al. · Journal of Business Research · 2016 · 55 citations

Business, Marketing, Marketing Management +16

SNS marketing activities as a sustainable competitive advantage and traditional market equity

Huanzhang Wang, Eunju Ko, Arch G. Woodside et al. · Journal of Business Research · 2020 · 53 citations

Management, Marketing, Marketing Management +11