Journal of Business Research · 2016 · 55 citations · 56 references
BusinessMarketingMarketing ManagementMarketing StrategyServices MarketingStrategic MarketingCustomer LoyaltyCustomer SatisfactionRelationship QualityService QualityService Quality AssuranceService Quality ImprovementCustomer ExperienceEquity In Service QualityPerceived Service QualityService Quality GapsService Quality ModelsService Quality PerceptionTraditional Markets
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