Concepedia

Kyung Hoon Kim

KH

53

Publications

3.1K

Citations

33

H-Index

1998

Active since

Affiliations

Changwon National University(Current)

Yonsei University

Dalian University of Foreign Languages

Kyungpook National University

Eastern Michigan University

Kyung Hoon Kim is an author at Changwon National University specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchConsumer BehaviorCustomer SatisfactionBrand AwarenessInteractive MarketingBrand EquityMarketing Strategy

Publications per year

1998–2024

53

Publications

53

Brand equity in hospital marketing

Kyung Hoon Kim, Kang Sik Kim, Dong Yul Kim et al. · Journal of Business Research · 2007 · 355 citations

Brand Equity, Healthcare Marketing, Management +7

Sustainable marketing activities of traditional fashion market and brand loyalty

Jaesuk Jung, Sang Jin Kim, Kyung Hoon Kim · Journal of Business Research · 2020 · 218 citations

Marketing, Fashion, Brand Strategy +8

Increasing customer equity of luxury fashion brands through nurturing consumer attitude

Kyung Hoon Kim, Eunju Ko, Bing Xu et al. · Journal of Business Research · 2011 · 155 citations

Marketing, Luxury Brand Management, Fashion +13

How to “Nudge” your consumers toward sustainable fashion consumption: An fMRI investigation

Eun‐Ju Lee, Hanah Choi, Jinghe Han et al. · Journal of Business Research · 2020 · 145 citations

Consumer Decision Making, Behavioral Sciences, Consumer Culture +11

The effect of environmental cues on the purchase intention of sustainable products

Eung Jin Lee, Joonheui Bae, Kyung Hoon Kim · Journal of Business Research · 2019 · 104 citations

Socially Responsible Product, Behavioral Sciences, Green Marketing +11

Rows per page

1–5 of 53