Kyung Hoon Kim - Concepedia

Author

Kyung Hoon Kim

Changwon National University ORCID

Also Known As

Hakil Moon, Jaesu Kim, Kim, Kyung Hoon, Kyong Ryul Koo, Kyung Hoon KIM, Kyung Hoon Kim, Young Joon Joo

189

Publications

3.2K

Citations

H-Index

141

Concepts

All Affiliations

Changwon National University Yonsei University Dalian University of Foreign Languages Kyungpook National University Eastern Michigan University

About

Kyung Hoon Kim is an author at Changwon National University specializing in marketing, management, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	26	35	2.2K
2	Engineering	4	4	133
3	Health Sciences	3	3	147
4	Arts	2	2	60
5	Education	1	1	40

Kyung Hoon Kim

Publications

3.1K

Citations

H-Index

Page 1

	Year	Citations
Brand equity in hospital marketing Kyung Hoon Kim, Kang Sik Kim, Dong Yul Kim, Journal of Business Research Brand EquityHealthcare MarketingManagementBusinessBrand Development	2007	355
Sustainable marketing activities of traditional fashion market and brand loyalty Jaesuk Jung, Sang Jin Kim, Kyung Hoon Kim Journal of Business Research MarketingFashionBrand StrategyBrand DevelopmentConsumer Research	2020	218
Increasing customer equity of luxury fashion brands through nurturing consumer attitude Kyung Hoon Kim, Eunju Ko, Bing Xu, Journal of Business Research MarketingLuxury Brand ManagementFashionBusinessConsumer Research	2011	155
How to “Nudge” your consumers toward sustainable fashion consumption: An fMRI investigation Eun‐Ju Lee, Hanah Choi, Jinghe Han, Journal of Business Research Consumer Decision MakingBehavioral SciencesConsumer CultureConsumer StudyFashion	2020	145
The effect of environmental cues on the purchase intention of sustainable products Eung Jin Lee, Joonheui Bae, Kyung Hoon Kim Journal of Business Research Socially Responsible ProductBehavioral SciencesGreen MarketingBehavioral Decision MakingSustainable Marketing	2019	104
Cross‐national market segmentation in the fashion industry Eunju Ko, Eunyoung Kim, Charles R. Taylor, International Marketing Review International AdvertisingAdvertising MessagesAdvertisingInternational BusinessInternational Marketing	2007	103
Study on the influencing of B2B parasocial relationship on repeat purchase intention in the online purchasing environment: An empirical study of B2B E-commerce platform Chunlin Yuan, Hakil Moon, Shuman Wang, Industrial Marketing Management Customer SatisfactionOnline Customer BehaviorBuying BehaviorRepeat Purchase IntentionB2b E-commerce Platform	2020	97
The influence of flow experience in the augmented reality context on psychological ownership Chunlin Yuan, Shuman Wang, Xiaolei Yu, International Journal of Advertising	2021	97
The influence of parasocial relationship in fashion web on customer equity Chun Lin Yuan, Hakil Moon, Kyung Hoon Kim, Journal of Business Research Relationship MarketingCustomer SatisfactionOnline Customer BehaviorInteractive MarketingFashion	2019	88
Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image Kyung Hoon Kim, Byung Joo Jeon, Hong Seob Jung, Journal of Business Research Brand EquityBrand ManagementBusinessBrand DevelopmentBrand Strategy	2011	85

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