Concepedia

Eung Jin Lee

EJ

2

Publications

134

Citations

2

H-Index

2019

Active since

Affiliations

Kyungpook National University(Current)

Changwon National University

Eung Jin Lee is an author at Kyungpook National University specializing in consumer behavior, green marketing, and marketing.

Top concepts

MarketingManagementGreen MarketingConsumer BehaviorConsumer ResearchTrustFashionBusinessDigital MarketingBehavioral Science

Publications per year

2019–2020

2

Publications

2

The effect of environmental cues on the purchase intention of sustainable products

Eung Jin Lee, Joonheui Bae, Kyung Hoon Kim · Journal of Business Research · 2019 · 104 citations

Socially Responsible Product, Behavioral Sciences, Green Marketing +11

The effect of sustainable certification reputation on consumer behavior in the fashion industry: Focusing on the mechanism of congruence

Eung Jin Lee, Joonheui Bae, Kyung Hoon Kim · Journal of Global Fashion Marketing · 2020 · 30 citations

Customer Satisfaction, Socially Responsible Product, Green Marketing +18

Rows per page

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