The effect of environmental cues on the purchase intention of sustainable products

Mediation in experimental and nonexperimental studies: New procedures and recommendations.

Patrick E. Shrout, Niall Bolger · Psychological Methods · 2002 · 10.9K citations

Public Health, Biostatistics, Psychology +15

Addressing Moderated Mediation Hypotheses: Theory, Methods, and Prescriptions

Kristopher J. Preacher, Derek D. Rucker, Andrew F. Hayes · Multivariate Behavioral Research · 2007 · 9.8K citations · Full text

Public Health, Educational Psychology, Psychology +15

Dimensions of Consumer Expertise

Joseph W. Alba, J. Wesley Hutchinson · Journal of Consumer Research · 1987 · 4.3K citations · Full text

Business, Marketing, Psychology +11

Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk

Yu-Shan Chen, Ching‐Hsun Chang · Journal of Business Ethics · 2012 · 1.2K citations

Social Sciences, Environmental Social Science, Marketing +13

The influence of firm behavior on purchase intention: do consumers really care about business ethics?

Elizabeth H. Creyer · Journal of Consumer Marketing · 1997 · 1.1K citations

Business, Marketing, Marketing Management +17