Concepedia

Concept

green marketing

Variants

Environmental Marketing

Parents

5.7K

Publications

482.7K

Citations

12.6K

Authors

3.3K

Institutions

About

Green marketing is an academic concept and research field analyzing the integration of environmental considerations into marketing theory and practice. It investigates how organizations develop, price, promote, and distribute products and services in a manner that minimizes environmental impact and communicates ecological benefits to stakeholders. Key characteristics include a focus on sustainable product lifecycles, transparent environmental claims, and engaging consumers in environmentally responsible consumption. Its significance lies in promoting corporate environmental responsibility, influencing consumer behavior towards sustainable choices, and contributing to broader sustainability goals within economic systems.

Top Authors

Rankings shown are based on concept H-Index.

HH

Sejong University

MJ

Deakin University

CD

La Trobe University

NM

Universiti of Malaysia Sabah

NN

Thuongmai University

Top Institutions

Rankings shown are based on concept H-Index.

Universiti Sains Malaysia

George Town, Malaysia

Sejong University

Seoul, South Korea