Ninh Nguyen

Pro-environmental purchase behaviour: The role of consumers' biospheric values

Ninh Nguyen, Antonio Lobo, Steven J. Greenland · Journal of Retailing and Consumer Services · 2016 · 356 citations

Natural Resources, Environmental Social Science, Consumer Behavior +13

Organic Food Purchases in an Emerging Market: The Influence of Consumers’ Personal Factors and Green Marketing Practices of Food Stores

Hoàng Việt Nguyễn, Ninh Nguyen, Bach Khoa Nguyen et al. · International Journal of Environmental Research and Public Health · 2019 · 349 citations · Full text

Agriculture, Food Science, Marketing +14

Evaluating the purchase behaviour of organic food by young consumers in an emerging market economy

Thu Huong Pham, Ninh Nguyen, Thi Thu Hoai Phan et al. · Journal of Strategic Marketing · 2018 · 346 citations

Agriculture, Food Science, Marketing +17

Greenwash and Green Purchase Intention: The Mediating Role of Green Skepticism

Zhi Yang, Ninh Nguyen, Lester W. Johnson et al. · Sustainability · 2019 · 319 citations · Full text

Business, Marketing, Marketing Management +11

Retailer corporate social responsibility and consumer citizenship behavior: The mediating roles of perceived consumer effectiveness and consumer trust

Van Thac Dang, Ninh Nguyen, Simon Pervan · Journal of Retailing and Consumer Services · 2020 · 253 citations

Business, Marketing, Retail Management +17