Thi Thu Hoai Phan

Evaluating the purchase behaviour of organic food by young consumers in an emerging market economy

Thu Huong Pham, Ninh Nguyen, Thi Thu Hoai Phan et al. · Journal of Strategic Marketing · 2018 · 334 citations

Determinants influencing conservation behaviour: Perceptions of Vietnamese consumers

Ninh Nguyen, Antonio Lobo, Hoang Long Nguyen et al. · Journal of Consumer Behaviour · 2016 · 70 citations

Sustainable Consumption, Green Marketing, Sustainable Development +17

Green purchase behavior: mitigating barriers in developing countries

Ninh Nguyen, Thi Thu Hoai Phan, Tuan Khanh Cao et al. · Strategic Direction · 2017 · 48 citations

Green Marketing, Consumer Uncertainty, Economic Development +20

The Impact of Marketing Mix Elements on Food Buying Behavior: A Study of Supermarket Consumers in Vietnam

Ninh Nguyen, Thi Thu Hoai Phan, Phuong Anh Vu · International Journal of Business and Management · 2015 · 36 citations · Full text

Customer Satisfaction, Supermarket Consumers, Consumer Study +16

An Exploratory Investigation into Customer Perceived Value of Food Products in Vietnam

Ninh Nguyen, Phuong Anh Vu, Thi Thu Hoai Phan et al. · International Business Research · 2015 · 12 citations · Full text

Customer Satisfaction, Customer Value., Consumer Study +23