Tuan Khanh Cao

Greenwash and Green Purchase Intention: The Mediating Role of Green Skepticism

Nguyễn Thị Thu Hương, Zhi Yang, Ninh Nguyen et al. · Sustainability · 2019 · 301 citations · Full text

Mediating Role, Green Vegetables, Green Marketing +20

Predicting Consumer Intention to Use Mobile Payment Services: Empirical Evidence from Vietnam

Ninh Nguyen, Tuan Khanh Cao, Phuong Linh Dang et al. · International Journal of Marketing Studies · 2016 · 73 citations · Full text

Customer Satisfaction, Digital Marketing, Use Intention +23

Determinants influencing conservation behaviour: Perceptions of Vietnamese consumers

Ninh Nguyen, Antonio Lobo, Hoang Long Nguyen et al. · Journal of Consumer Behaviour · 2016 · 70 citations

Sustainable Consumption, Green Marketing, Sustainable Development +17

Green purchase behavior: mitigating barriers in developing countries

Ninh Nguyen, Thi Thu Hoai Phan, Tuan Khanh Cao et al. · Strategic Direction · 2017 · 48 citations

Green Marketing, Consumer Uncertainty, Economic Development +20

The Impact of Corporate Greenwashing Behavior on Consumers' Purchase Intentions of Green Electronic Devices: An Empirical Study in Vietnam

Nguyễn Thị Thu Hương, Kieu Oanh Nguyen, Tuan Khanh Cao et al. · Journal of Asian Finance Economics and Business · 2021 · 13 citations · Full text

Corporate Greenwashing Behavior, Green Marketing, Greenwashing +10