Zhi Yang

Greenwash and Green Purchase Intention: The Mediating Role of Green Skepticism

Nguyễn Thị Thu Hương, Zhi Yang, Ninh Nguyen et al. · Sustainability · 2019 · 301 citations · Full text

Mediating Role, Green Vegetables, Green Marketing +20

GREENWASHING BEHAVIOURS: CAUSES, TAXONOMY AND CONSEQUENCES BASED ON A SYSTEMATIC LITERATURE REVIEW

Zhi Yang, Nguyễn Thị Thu Hương, Nguyen Hoang Nam et al. · Journal of Business Economics and Management · 2020 · 290 citations · Full text

Greenwashing, Environmental Law, Green Marketing +24

Knowledge sharing serves as a mediator between collaborative culture and innovation capability: an empirical research

Zhi Yang, Van Thithuy Nguyen, Phong Ba Le · Journal of Business and Industrial Marketing · 2018 · 259 citations

Innovation Adoption, Collaborative Culture, Knowledge Creation +24

Love of nature as a mediator between connectedness to nature and sustainable consumption behavior

Xuebing Dong, Shengmin Liu, Hongbo Li et al. · Journal of Cleaner Production · 2019 · 151 citations

Behavioral Sciences, Engineering, Sustainable Consumption +7

Knowledge complementarity, knowledge absorption effectiveness, and new product performance: The exploration of international joint ventures in China

Zheng Yao, Zhi Yang, Gregory J. Fisher et al. · International Business Review · 2012 · 111 citations

Knowledge Management Strategy, International Management, Mergers And Acquisitions +13