Greenwash and Green Purchase Intention: The Mediating Role of Green Skepticism

Nguyễn Thị Thu Hương, Zhi Yang, Ninh Nguyen, +2

Sustainability

Mediating RoleGreen VegetablesGreen MarketingGreenwashingConsumer Uncertainty +18

GREENWASHING BEHAVIOURS: CAUSES, TAXONOMY AND CONSEQUENCES BASED ON A SYSTEMATIC LITERATURE REVIEW

Zhi Yang, Nguyễn Thị Thu Hương, Nguyen Hoang Nam, +2

Journal of Business Economics and Management

GreenwashingEnvironmental LawGreen MarketingSustainable DevelopmentLaw +22

Knowledge sharing serves as a mediator between collaborative culture and innovation capability: an empirical research

Zhi Yang, Van Thithuy Nguyen, Phong Ba Le

Journal of Business and Industrial Marketing

Innovation AdoptionCollaborative CultureKnowledge CreationEmpirical ResearchInnovation Management +22

Love of nature as a mediator between connectedness to nature and sustainable consumption behavior

Xuebing Dong, Shengmin Liu, Hongbo Li, +3

Journal of Cleaner Production

Behavioral SciencesEngineeringSustainable ConsumptionSustainable MarketingSustainable Development +5

Knowledge complementarity, knowledge absorption effectiveness, and new product performance: The exploration of international joint ventures in China

Zheng Yao, Zhi Yang, Gregory J. Fisher, +2

International Business Review

Knowledge Management StrategyInternational ManagementMergers And AcquisitionsNew Product PerformanceKnowledge Exchange +11

The Timing of Codevelopment Alliances in New Product Development Processes: Returns for Upstream and Downstream Partners

Eric Fang, Jongkuk Lee, Zhi Yang

Journal of Marketing

Downstream PartnersLawPerformance UncertaintyIndustrial CollaborationCorporate Innovation +20

Short video marketing: what, when and how short-branded videos facilitate consumer engagement

Xuebing Dong, Hong Liu, Nannan Xi, +2

Internet Research

Customer SatisfactionDigital MarketingConsumer ResearchCommunicationConsumer Engagement +17

Organizational learning and technological innovation: the distinct dimensions of novelty and meaningfulness that impact firm performance

Li Zuo, Gregory J. Fisher, Zhi Yang

Journal of the Academy of Marketing Science

Innovation ManagementLearning OrganizationDistinct DimensionsOrganizational LearningManagement +10

Touching tastes: The haptic perception transfer of liquid food packaging materials

Yangjun Tu, Zhi Yang, Chaoqun Ma

Food Quality and Preference

Haptic FeedbackFood PackagingHaptic Perception TransferHaptic TechnologyPerception +2

Flying or dying? Organizational change, customer participation, and innovation ambidexterity in emerging economies

Man Chen, Zhi Yang, Wenyu Dou, +1

Asia Pacific Journal of Management

MarketingInnovation EconomicsOrganizational ChangeManagementBusiness +8