Xuebing Dong

Adoption of augmented reality in online retailing and consumers’ product attitude: A cognitive perspective

Xiaojun Fan, Zeli Chai, Nianqi Deng et al. · Journal of Retailing and Consumer Services · 2019 · 266 citations

Business, Marketing, Retail Management +14

Love of nature as a mediator between connectedness to nature and sustainable consumption behavior

Xuebing Dong, Shengmin Liu, Hongbo Li et al. · Journal of Cleaner Production · 2019 · 162 citations

Social Sciences, Environmental Social Science, Consumption Studies +11

Understanding usage of Internet of Things (IOT) systems in China

Xuebing Dong, Yaping Chang, Yawei Wang et al. · Information Technology and People · 2017 · 145 citations

Business, Information Systems, Information Technology +17

Short video marketing: what, when and how short-branded videos facilitate consumer engagement

Xuebing Dong, Hong Liu, Nannan Xi et al. · Internet Research · 2023 · 101 citations · Full text

Business, Marketing, Marketing Management +15

Influence of Characteristics of the Internet of Things on Consumer Purchase Intention

Yaping Chang, Xuebing Dong, Wei Sun · Social Behavior and Personality An International Journal · 2014 · 94 citations · Full text

Business, Information Technology, Marketing +11