Statistics
Publications
2
Citations
124
H-Index
2
Active since
2014
Affiliations
Shanghai University(Current)
Hong Liu is an author at Shanghai University specializing in customer engagement, video customer engagement, and catalytic hybrid materials.
Publications per year
2014–2023
2
2
Short video marketing: what, when and how short-branded videos facilitate consumer engagement
Xuebing Dong, Hong Liu, Nannan Xi et al. · Internet Research · 2023 · 101 citations · Full text
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