Concepedia

Yaping Chang

YC

22

Publications

780

Citations

16

H-Index

2010

Active since

Affiliations

Huazhong University of Science and Technology(Current)

Shanghai University

Yaping Chang is an author at Huazhong University of Science and Technology specializing in marketing, consumer research, and management.

Top concepts

MarketingConsumer ResearchManagementBusinessCustomer SatisfactionCommunicationConsumer BehaviorInteractive MarketingSocial InfluenceBehavioral Science

Publications per year

2010–2025

22

Publications

22

Getting more likes: the impact of narrative person and brand image on customer–brand interactions

Yaping Chang, You Li, Jun Yan et al. · Journal of the Academy of Marketing Science · 2019 · 150 citations

Marketing, Customer Satisfaction, Advertising +11

Influence of Characteristics of the Internet of Things on Consumer Purchase Intention

Yaping Chang, Xuebing Dong, Wei Sun · Social Behavior and Personality An International Journal · 2014 · 90 citations · Full text

Customer Satisfaction, Consumer Research, Online Customer Behavior +20

Online In-Game Advertising Effect: Examining the Influence of a Match Between Games and Advertising

Yaping Chang, Jun Yan, Jinlong Zhang et al. · Journal of Interactive Advertising · 2010 · 72 citations

CEO's marketing experience and firm green innovation

Hao Huang, Yaping Chang, Liyuan Zhang · Business Strategy and the Environment · 2023 · 51 citations

Green Marketing, Innovation Leadership, Innovation +14

Negative Publicity Effect of the Business Founder’s Unethical Behavior on Corporate Image: Evidence from China

Donghong Zhu, Yaping Chang · Journal of Business Ethics · 2012 · 40 citations

Negative Publicity Effect, Unethical Behavior, Corporate Image +3

Rows per page

1–5 of 22