Yi Li

What Drives Gift-giving Intention in Live Streaming? The Perspectives of Emotional Attachment and Flow Experience

Yi Li, Yi Peng · International Journal of Human-Computer Interaction · 2021 · 240 citations

Social Sciences, Psychology, Social Psychology +8

Influencer marketing: purchase intention and its antecedents

Yi Li, Yangying Peng · Marketing Intelligence & Planning · 2021 · 158 citations

Social Sciences, Marketing, Marketing Management +17

Artificial Intelligence Decision-Making Transparency and Employees’ Trust: The Parallel Multiple Mediating Effect of Effectiveness and Discomfort

Liangru Yu, Yi Li · Behavioral Sciences · 2022 · 109 citations · Full text

Social Sciences, Psychology, Social Psychology +13

Effect of customer's perception on service robot acceptance

Yi Li, Chongli Wang · International Journal of Consumer Studies · 2021 · 99 citations

Business, Information Technology, Marketing +12

Impact of Short Food Videos on the Tourist Destination Image—Take Chengdu as an Example

Yi Li, Xiuxiu Xu, Bo Song et al. · Sustainability · 2020 · 85 citations · Full text

Management, Marketing, Tourism Management +17