Concepedia

Jun Yan

JY

7

Publications

507

Citations

7

H-Index

2011

Active since

Affiliations

Huazhong University of Science and Technology(Current)

Indian School of Business

Georgia State University

Texas A&M University

Institute for Advanced Study

Jun Yan is an author at Huazhong University of Science and Technology specializing in management, communication, and marketing.

Top concepts

ManagementMarketingCommunicationConsumer ResearchCustomer SatisfactionBusinessConsumer BehaviorEducationPsychologyTechnology

Publications per year

2011–2022

7

Publications

7

Getting more likes: the impact of narrative person and brand image on customer–brand interactions

Yaping Chang, You Li, Jun Yan et al. · Journal of the Academy of Marketing Science · 2019 · 150 citations

Marketing, Customer Satisfaction, Advertising +11

Understanding usage of Internet of Things (IOT) systems in China

Xuebing Dong, Yaping Chang, Yawei Wang et al. · Information Technology and People · 2017 · 143 citations

Customer Satisfaction, Web Of Thing, Digital Marketing +23

Understanding the structural characteristics of a firm’s whole buyer–supplier network and its impact on international business performance

Amalesh Sharma, Vikas Kumar, Jun Yan et al. · Journal of International Business Studies · 2019 · 73 citations

International Management, Structural Characteristics, International Sales +13

Professional or interactive: CEOs’ image strategies in the microblogging context

Ibrahim A. Alghawi, Jun Yan, Chuan Wei · Computers in Human Behavior · 2014 · 44 citations

Social Media, Organizational Communication, Media Innovation +7

Developing a Trichotomy Model to Measure Socially Responsible Behaviour in China

Jun Yan, Qiuling She · International Journal of Market Research · 2011 · 44 citations

Customer Satisfaction, Socially Responsible Product, Consumer Study +26

Rows per page

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