Concepedia
Statistics
Publications
12
Citations
1.1K
H-Index
11
Active since
2017
Affiliations
Shanghai University(Current)
Zhejiang University of Finance and Economics
Huazhong University of Science and Technology
Xiaojun Fan is an author at Shanghai University specializing in arts, management, and marketing.
Top concepts
ArtsMarketingManagementCommunicationConsumer ResearchInteractive MarketingUser ExperienceConsumer BehaviorDigital MarketingAdvertising
Publications per year
2017–2025
Immersive technology: A meta-analysis of augmented/virtual reality applications and their impact on tourism experience
Xiaojun Fan, Xinyu Jiang, Nianqi Deng · Tourism Management · 2022 · 489 citations
Performance Studies, Tourism Experience, Virtual Reality +9
Adoption of augmented reality in online retailing and consumers’ product attitude: A cognitive perspective
Xiaojun Fan, Zeli Chai, Nianqi Deng et al. · Journal of Retailing and Consumer Services · 2019 · 256 citations
User Perception, Online Customer Behavior, Consumer Decision Making +14
Does role conflict influence discontinuous usage intentions? Privacy concerns, social media fatigue and self-esteem
Xiaojun Fan, Xinyu Jiang, Nianqi Deng et al. · Information Technology and People · 2020 · 86 citations
User Role Conflict, Online Communication, Social Psychology +19
Factors Affecting the Effectiveness of Cause-Related Marketing: A Meta-Analysis
Xiaojun Fan, Nianqi Deng, Yi Qian et al. · Journal of Business Ethics · 2020 · 77 citations
Management, Social Marketing, Marketing Communication +3
Do others’ self-presentation on social media influence individual’s subjective well-being? A moderated mediation model
Xiaojun Fan, Nianqi Deng, Xuebing Dong et al. · Telematics and Informatics · 2019 · 56 citations
Social Identity, Behavioral Sciences, Social Media +12
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