Concepedia
Statistics
Publications
15
Citations
1.3K
H-Index
12
Active since
2017
Affiliations
Shanghai University(Current)
Zhejiang University of Finance and Economics
Shanghai University of Engineering Science
Huazhong University of Science and Technology
Xiaojun Fan is an author at Shanghai University specializing in marketing, marketing management, and online consumer behavior.
Publications per year
2017–2025
Immersive technology: A meta-analysis of augmented/virtual reality applications and their impact on tourism experience
Xiaojun Fan, Xinyu Jiang, Nianqi Deng · Tourism Management · 2022 · 537 citations
Management, Hospitality Management, Tourism Management +12
Adoption of augmented reality in online retailing and consumers’ product attitude: A cognitive perspective
Xiaojun Fan, Zeli Chai, Nianqi Deng et al. · Journal of Retailing and Consumer Services · 2019 · 266 citations
Business, Marketing, Retail Management +14
Does role conflict influence discontinuous usage intentions? Privacy concerns, social media fatigue and self-esteem
Xiaojun Fan, Xinyu Jiang, Nianqi Deng et al. · Information Technology and People · 2020 · 90 citations
Social Sciences, Communication, Social Psychology +8
Factors Affecting the Effectiveness of Cause-Related Marketing: A Meta-Analysis
Xiaojun Fan, Nianqi Deng, Yi Qian et al. · Journal of Business Ethics · 2020 · 85 citations
Management, Marketing, Marketing Management +9
Do others’ self-presentation on social media influence individual’s subjective well-being? A moderated mediation model
Xiaojun Fan, Nianqi Deng, Xuebing Dong et al. · Telematics and Informatics · 2019 · 61 citations
Social Sciences, Psychology, Social Psychology +12
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