Concepedia

Thu Huong Pham

TH

2

Publications

362

Citations

2

H-Index

2018

Active since

Affiliations

Foreign Trade University(Current)

Thu Huong Pham is an author at Foreign Trade University specializing in consumer behavior, management, and customer satisfaction.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchElectric VehiclesPurchase IntentionBehavioral EconomicsCustomer SatisfactionBehavioral Decision Making

Publications per year

2018–2022

2

Publications

2

Evaluating the purchase behaviour of organic food by young consumers in an emerging market economy

Thu Huong Pham, Ninh Nguyen, Thi Thu Hoai Phan et al. · Journal of Strategic Marketing · 2018 · 334 citations

Examining customer purchase decision towards battery electric vehicles in Vietnam market: A combination of self-interested and pro-environmental approach

Truong Trong Hoang, Thu Huong Pham, Thi Minh Hien Vu · Cogent Business & Management · 2022 · 28 citations · Full text

Customer Satisfaction, Effort Expectancy, Behavioral Decision Making +18

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