Publication | Closed Access
Predicting green product consumption using theory of planned behavior and reasoned action
2K
Citations
125
References
2015
Year
Behavioral SciencesGreen MarketingBehavioral Decision MakingInteractive MarketingExtended TheoryManagementBusinessConsumer ResearchGreen ProductConsumer BehaviorGreen Decision-makingGreen Product ConsumptionDecision ScienceMarketingBuying BehaviorBehavioral Economics
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