Journal of Business Research · 2020 · 145 citations · 54 references
Consumer Decision MakingBehavioral SciencesConsumer CultureConsumer StudyFashionConsumer ResearchManagementConsumerismConsumer BehaviorNudge ”Fmri InvestigationMarketingConsumer AttitudeSustainable Fashion Consumption
54
A Theory of Psychological Reactance
Elliot G. Mishler · Psychosomatic Medicine · 1968 · 1.7K citations
Neural Correlates of Behavioral Preference for Culturally Familiar Drinks
Samuel M. McClure, Jian Li, Damon Tomlin et al. · Neuron · 2004 · 1.3K citations · Full text
Behavioral Sciences, Behavioral Neuroscience, Affective Neuroscience +4