Statistics
Publications
1
Citations
355
H-Index
1
Active since
2007
Affiliations
Changwon National University(Current)
Dong Yul Kim is an author at Changwon National University specializing in hospital branding, healthcare marketing, and brand equity.
Publications per year
2007–2007
1
1
Brand equity in hospital marketing
Kyung Hoon Kim, Kang Sik Kim, Dong Yul Kim et al. · Journal of Business Research · 2007 · 355 citations
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