Concepedia

Richard L. Oliver

RL

Statistics

Publications

69

Citations

56.3K

H-Index

51

Active since

1974

Affiliations

Vanderbilt University(Current)

University of Pennsylvania

New Mexico State University

Washington University in St. Louis

College of Business Administration

Richard L. Oliver is an author at Vanderbilt University specializing in marketing, customer satisfaction, and business.

Publications per year

1974–2014

69

Publications

69

A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions

Richard L. Oliver · Journal of Marketing Research · 1980 · 9.9K citations

Business, Marketing, Social Psychology +15

A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions

Richard L. Oliver · Journal of Marketing Research · 1980 · 7.4K citations

Business, Marketing, Social Psychology +15

Whence Consumer Loyalty?

Richard L. Oliver · Journal of Marketing · 1999 · 6.9K citations

Business, Marketing, Marketing Management +10

Whence Consumer Loyalty?

Richard L. Oliver · Journal of Marketing · 1999 · 4.7K citations

Business, Marketing, Marketing Management +10

Cognitive, Affective, and Attribute Bases of the Satisfaction Response

Richard L. Oliver · Journal of Consumer Research · 1993 · 3.2K citations

Business, Educational Psychology, Social Psychology +15

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