Concepedia

Abstract

A model is proposed which expresses consumer satisfaction as a function of expectation and expectancy disconfirmation. Satisfaction, in turn, is believed to influence attitude change and purchase i...

References

YearCitations

1963

4.7K

1971

2.8K

1969

2.7K

1934

2.3K

1977

1.6K

1976

1.2K

1965

1K

1973

960

1948

563

1979

534

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