Disconfirmation Theory
Disconfirmation Theory is a cognitive evaluation model within customer satisfaction research that posits satisfaction as a function of the discrepancy between consumers' antecedent expectations and their subsequent performance perceptions, distinguishing itself by framing satisfaction as an appraisal of confirmation (or disconfirmation) of those expectations.
503
Publications
97.1K
Citations
1.1K
Authors
526
Institutions
Publications per year
2017–2026
133
Variants
Expectancy Disconfirmation Theory
Parents
503
Satisfaction: a behavioral perspective on the consumer
Choice Reviews Online · 2010 · 6.1K citations
Business, Marketing, Psychology +17
1–5 of 503
1.1K
13
h-index
5
h-index
4
h-index
4
h-index
University of Tennessee at Knoxville, United States
4 publications · 2.6K citations
4
h-index
1–5 of 1.1K
526
Michigan State University
East Lansing, United States
17 h-index
21 publications
4.6K citations

Hong Kong Polytechnic University
Hong Kong, Hong Kong
8 h-index
12 publications
826 citations

Pennsylvania State University
State College, United States
7 h-index
11 publications
963 citations
Virginia Tech
Blacksburg, United States
6 h-index
9 publications
466 citations

City University of Hong Kong
Hong Kong, Hong Kong
6 h-index
22 publications
1.8K citations
University of Michigan
Ann Arbor, United States
5 h-index
9 publications
5K citations
National Cheng Kung University
Tainan City, Taiwan
5 h-index
13 publications
473 citations

National Chengchi University
Taipei, Taiwan
5 h-index
5 publications
347 citations
1–8 of 526
13 publications · 25.9K citations
13
h-index
13 publications · 2.1K citations
13
h-index
JAIS · 9 publications · 601 citations
9
h-index
8 publications · 2.8K citations
8
h-index
JCR · 8 publications · 6.4K citations
8
h-index
1–5