Disconfirmation Theory

Disconfirmation Theory is a cognitive evaluation model within customer satisfaction research that posits satisfaction as a function of the discrepancy between consumers' antecedent expectations and their subsequent performance perceptions, distinguishing itself by framing satisfaction as an appraisal of confirmation (or disconfirmation) of those expectations.

503

Publications

97.1K

Citations

1.1K

Authors

526

Institutions

Publications per year

2017–2026

133

Variants

Expectancy Disconfirmation Theory

Authors

1.1K

  1. RL
    Richard L. Oliver

    Vanderbilt University, United States

    13 publications · 25.9K citations

    13

    h-index

  2. RA
    Richard A. Spreng

    Michigan State University, United States

    5 publications · 3K citations

    5

    h-index

  3. MO
    Martin O’Neill

    Auburn University, United States

    4 publications · 666 citations

    4

    h-index

  4. NK
    Nancy K. Lankton

    Marshall University, United States

    4 publications · 491 citations

    4

    h-index

  5. RB
    Robert B. Woodruff

    University of Tennessee at Knoxville, United States

    4 publications · 2.6K citations

    4

    h-index

1–5 of 1.1K

Venues

  1. Journal of Marketing Research

    13 publications · 25.9K citations

    13

    h-index

  2. Journal of Personality and Social Psychology

    13 publications · 2.1K citations

    13

    h-index

  3. Journal of the Association for Information Systems

    JAIS · 9 publications · 601 citations

    9

    h-index

  4. 8

    h-index

  5. Journal of Consumer Research

    JCR · 8 publications · 6.4K citations

    8

    h-index

1–5