23
Publications
8.7K
Citations
20
H-Index
1992
Active since
Richard A. Spreng is an author at Michigan State University specializing in management, marketing, and business.
Top concepts
MarketingManagementBusinessConsumer ResearchCustomer SatisfactionService QualityConsumer BehaviorBehavioral Decision MakingPsychologyMarketing Insights
Publications per year
1992–2020
23
23
Paul G. Patterson, Richard A. Spreng · International Journal of Service Industry Management · 1997 · 1.2K citations
Customer Satisfaction, Consumer Research, Buying Behavior +17
Rows per page
1–5 of 23