Concepedia
Statistics
Publications
15
Citations
2.3K
H-Index
13
Active since
1993
Affiliations
Butler University(Current)
Michigan State University
Indiana University – Purdue University Indianapolis
University of Tennessee at Chattanooga
Robert Mackoy is an author at Butler University specializing in business, marketing, and consumer satisfaction.
Publications per year
1993–2017
An empirical examination of a model of perceived service quality and satisfaction
Richard A. Spreng, Robert Mackoy · Journal of Retailing · 1996 · 1.2K citations
Business, Marketing, Marketing Management +14
Service recovery: Impact on satisfaction and intentions
Richard A. Spreng, Gilbert D. Harrell, Robert Mackoy · Journal of Services Marketing · 1995 · 656 citations
Business, Marketing, Marketing Management +17
A Bayesian Network Estimation of the Service‐Profit Chain for Transport Service Satisfaction
Ronald D. Anderson, Robert Mackoy, Vincent Bakpetu Thompson et al. · Decision Sciences · 2004 · 66 citations · Full text
Business, Decision Sciences, Transportation Planning +17
Immigrant business enterprises: A classification framework conceptualization and test
Roberto Curci, Robert Mackoy · Thunderbird International Business Review · 2010 · 54 citations
Humanities, Entrepreneurship, Ethnic Studies +11
Ecolodge Performance Goals and Evaluations
Gregory E. Osland, Robert Mackoy · Journal of Ecotourism · 2004 · 39 citations
Management, Environmental Management, Strategic Management +14
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