Concepedia

Gilbert D. Harrell

GD

16

Publications

2.5K

Citations

16

H-Index

1974

Active since

Affiliations

Michigan State University(Current)

Butler University

Gilbert D. Harrell is an author at Michigan State University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorMarketing InsightsCustomer SatisfactionInteractive MarketingBehavioral Decision MakingBehavioral Science

Publications per year

1974–2004

16

Publications

16

Service recovery: Impact on satisfaction and intentions

Richard A. Spreng, Gilbert D. Harrell, Robert Mackoy · Journal of Services Marketing · 1995 · 654 citations

Customer Satisfaction, Behavioral Sciences, Service Quality +12

Influences on Consumer Use of Word-of-Mouth Recommendation Sources

Dale F. Duhan, Scott D. Johnson, James B. Wilcox et al. · Journal of the Academy of Marketing Science · 1997 · 487 citations

Online Customer Behavior, Advertising, Interactive Marketing +7

Path Analysis of Buyer Behavior under Conditions of Crowding

Gilbert D. Harrell, Michael D. Hutt, James C. Anderson · Journal of Marketing Research · 1980 · 276 citations

Crowd Simulation, Activity-travel Pattern, Consumer Research +17

Retail crowding: Theoretical and strategic implications.

Sevgin Eroğlu, Gilbert D. Harrell · Journal of Retailing · 1986 · 205 citations

Management, Business, Consumer Research +5

The Role of Confidence in Understanding and Predicting Buyers' Attitudes and Purchase Intentions

Peter Bennett, Gilbert D. Harrell · Journal of Consumer Research · 1975 · 176 citations

Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +21

Rows per page

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