James B. Wilcox

Handbook of Survey Research

James B. Wilcox, Peter H. Rossi, James D. Wright et al. · Journal of Marketing Research · 1985 · 713 citations

Survey (Human Research), Engineering, Survey Research +3

Influences on Consumer Use of Word-of-Mouth Recommendation Sources

Dale F. Duhan, Scott D. Johnson, James B. Wilcox et al. · Journal of the Academy of Marketing Science · 1997 · 487 citations

Online Customer Behavior, Advertising, Interactive Marketing +7

Reconsidering formative measurement.

Roy D. Howell, Einar Breivik, James B. Wilcox · Psychological Methods · 2007 · 434 citations

Measurement Theory, Measurement, Social Psychology +17

The Pretest in Survey Research: Issues and Preliminary Findings

Shelby D. Hunt, Richard D. Sparkman, James B. Wilcox · Journal of Marketing Research · 1982 · 372 citations

Survey (Human Research), Engineering, Survey Research +11

Ethical Problems of Marketing Researchers

Shelby D. Hunt, Lawrence B. Chonko, James B. Wilcox · Journal of Marketing Research · 1984 · 298 citations

Professional Codes, Ethic Committee, Management +10