Concepedia

James B. Wilcox

JB

Statistics

Publications

37

Citations

4.4K

H-Index

28

Active since

1974

Affiliations

Texas Tech University(Current)

Norwegian School of Economics

University of Akron

Saint Mary's University

Western University

James B. Wilcox is an author at Texas Tech University specializing in marketing, business, and marketing management.

Publications per year

1974–2013

37

Publications

37

Handbook of Survey Research

James B. Wilcox, Peter H. Rossi, James D. Wright et al. · Journal of Marketing Research · 1985 · 714 citations

Social Sciences, Behavioral Sciences, Item Response Theory +11

Influences on Consumer Use of Word-of-Mouth Recommendation Sources

Dale F. Duhan, Scott D. Johnson, James B. Wilcox et al. · Journal of the Academy of Marketing Science · 1997 · 489 citations

Business, Marketing, Marketing Management +14

Reconsidering formative measurement.

Roy D. Howell, Einar Breivik, James B. Wilcox · Psychological Methods · 2007 · 436 citations

Social Sciences, Educational Measurement, Psychology +11

The Pretest in Survey Research: Issues and Preliminary Findings

Shelby D. Hunt, Richard D. Sparkman, James B. Wilcox · Journal of Marketing Research · 1982 · 373 citations

Social Sciences, Educational Assessment, Educational Measurement +17

Ethical Problems of Marketing Researchers

Shelby D. Hunt, Lawrence B. Chonko, James B. Wilcox · Journal of Marketing Research · 1984 · 299 citations

Business, Marketing, Marketing Management +8

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