Concepedia

Einar Breivik

EB

8

Publications

1.1K

Citations

8

H-Index

2002

Active since

Affiliations

Norwegian School of Economics(Current)

Texas Tech University

Einar Breivik is an author at Norwegian School of Economics specializing in management, reliability, and education.

Top concepts

ManagementReliabilityBusinessEducationMarketingMeasurementCommunicationArtsPsychologyCalibration

Publications per year

2002–2013

8

Publications

8

Reconsidering formative measurement.

Roy D. Howell, Einar Breivik, James B. Wilcox · Psychological Methods · 2007 · 434 citations

Measurement Theory, Measurement, Social Psychology +17

Questions about formative measurement

James B. Wilcox, Roy D. Howell, Einar Breivik · Journal of Business Research · 2008 · 246 citations

Reliability, Measurement Theory, Formative Measurement +8

Consumer brand relationships: an investigation of two alternative models

Einar Breivik, Helge Thorbjørnsen · Journal of the Academy of Marketing Science · 2008 · 176 citations

Relationship Marketing, Brand Equity, Management +9

Is formative measurement really measurement? Reply to Bollen (2007) and Bagozzi (2007).

Roy D. Howell, Einar Breivik, James B. Wilcox · Psychological Methods · 2007 · 94 citations

Measurement Theory, Measurement, Measurement Standards (Educational Assessment) +17

The Influence of Media on Advertising Effectiveness a Comparison of Internet, Posters and Radio

Herbjørn Nysveen, Einar Breivik · International Journal of Market Research · 2005 · 47 citations

Advertising, Media Effects, Interactive Marketing +10

Rows per page

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