Concepedia
Journal of the Academy of Marketing Science · 2008 · 176 citations · 78 references
Relationship MarketingBrand EquityManagementConsumer ResearchBrand DevelopmentBusinessBrand StrategyConsumer BehaviorBrand AwarenessConsumer Brand RelationshipsMarketingBrand Management
78
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 63.9K citations
Customer Satisfaction, Quality Of Life, Statistical Tests +20
Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60K citations
Customer Satisfaction, Quality Of Life, Measurement Theory +18
Model Selection and Multimodel Inference: A Practical Information-Theoretic Approach
Fred S. Guthery, Kenneth P. Burnham, David Anderson · Journal of Wildlife Management · 2003 · 42.1K citations · Full text
Engineering, Likelihood Theory, Biostatistics +7
On the evaluation of structural equation models
Richard P. Bagozzi, Youjae Yi · Journal of the Academy of Marketing Science · 1988 · 20.1K citations
Customer Satisfaction, Structural Equation Models, Management +6
Harvard business review
Journal of the American Dietetic Association · 1993 · 18.3K citations
Business History, Business Intelligence, Management +5