Concepedia

Helge Thorbjørnsen

HT

25

Publications

2.5K

Citations

20

H-Index

2002

Active since

Affiliations

Norwegian School of Economics(Current)

Stockholm School of Economics

Radboud University Nijmegen

University of Agder

Agder Research

Helge Thorbjørnsen is an author at Norwegian School of Economics specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorAdvertisingBrand EquityCommunicationBrand ManagementDigital Marketing

Publications per year

2002–2022

25

Publications

25

Explaining intention to use mobile chat services: moderating effects of gender

Herbjørn Nysveen, Per E. Pedersen, Helge Thorbjørnsen · Journal of Consumer Marketing · 2005 · 637 citations

Gendered Perception, Innovation Adoption, Digital Marketing +28

Getting too personal: Reactance to highly personalized email solicitations

Tiffany Barnett White, Debra Zahay, Helge Thorbjørnsen et al. · Marketing Letters · 2007 · 345 citations

Personalized Analytics, Social Media, Digital Marketing +9

Building brand relationships online: A comparison of two interactive applications

Helge Thorbjørnsen, Magne Supphellen, Herbjørn Nysveen et al. · Journal of Interactive Marketing · 2002 · 266 citations

“This is who i am”: Identity expressiveness and the theory of planned behavior

Helge Thorbjørnsen, Per E. Pedersen, Herbjørn Nysveen · Psychology and Marketing · 2007 · 223 citations

Digital Marketing, Social Psychology, Consumer Research +29

Mobilizing the Brand

Herbjørn Nysveen, Per E. Pedersen, Helge Thorbjørnsen et al. · Journal of Service Research · 2004 · 198 citations

Customer Satisfaction, Digital Marketing, Brand Strategy +21

Rows per page

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