Concepedia

Debra Zahay

DZ

Statistics

Publications

27

Citations

1.8K

H-Index

20

Active since

2002

Affiliations

Northern Illinois University(Current)

St. Edward's University

University of Wisconsin–Whitewater

University of Illinois Urbana-Champaign

University of Nevada, Las Vegas

Debra Zahay is an author at Northern Illinois University specializing in marketing, management, and business.

Publications per year

2002–2021

27

Publications

27

Getting too personal: Reactance to highly personalized email solicitations

Tiffany Barnett White, Debra Zahay, Helge Thorbjørnsen et al. · Marketing Letters · 2007 · 349 citations

Social Sciences, Communication, Social Psychology +5

Branding co-creation with members of online brand communities

Nick Hajli, Mohana Shanmugam, Savvas Papagiannidis et al. · Journal of Business Research · 2016 · 291 citations

Business, Marketing, Marketing Management +11

Sources, uses, and forms of data in the new product development process

Debra Zahay, Abbie Griffin, Elisa Fredericks · Industrial Marketing Management · 2003 · 148 citations

Management, Information Systems, Innovation Management +12

Customer Learning Processes, Strategy Selection, and Performance in Business‐to‐Business Service Firms*

Debra Zahay, Abbie Griffin · Decision Sciences · 2004 · 115 citations · Full text

Management, Marketing, Strategic Management +14

Organizational Learning and CRM Success: A Model for Linking Organizational Practices, Customer Data Quality, and Performance

James W. Peltier, Debra Zahay, Donald R. Lehmann · Journal of Interactive Marketing · 2012 · 111 citations

Management, Management Information Systems, Organizational Behavior +17

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