Mohana Shanmugam - Concepedia

Author

Mohana Shanmugam

Universiti Tenaga Nasional

Also Known As

M. Shanmugam, Marx Prathap Singh Shanmugam, Mohana SHANMUGAM, Mohana Shanmugam, Mr. Lingeswaran Shanmugam

Publications

1.2K

Citations

H-Index

Concepts

All Affiliations

Universiti Tenaga Nasional Birkbeck, University of London Swansea University Newcastle University University of Science and Culture

About

Mohana Shanmugam is an author at Universiti Tenaga Nasional specializing in interactive marketing, management, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	8	8	317
2	Arts	5	5	594
3	Engineering	3	3	146
4	Education	1	1	31
5	Health Sciences	1	1	44

Mohana Shanmugam

Publications

1.1K

Citations

H-Index

Page 1

	Year	Citations
Branding co-creation with members of online brand communities Nick Hajli, Mohana Shanmugam, Savvas Papagiannidis, Journal of Business Research MarketingSocial MediaPersonal BrandingDigital MarketingInteractive Marketing	2016	285
The applications of social commerce constructs Mohana Shanmugam, Shiwei Sun, Asra Amidi, International Journal of Information Management Digital MarketingSocial Commerce ConstructsInteractive MarketingManagementSocial Marketing	2016	157
A study on the continuance participation in on-line communities with social commerce perspective Nick Hajli, Mohana Shanmugam, Philip Powell, Technological Forecasting and Social Change Customer SatisfactionConsumer ResearchOnline Customer BehaviorCustomer CommunitySocial Media	2015	155
Investigating the antecedents of e-commerce satisfaction in social commerce context Razaz Waheeb Attar, Mohana Shanmugam, Nick Hajli British Food Journal Customer SatisfactionConsumer ResearchCommunicationPurpose Social MediaOnline Customer Behavior	2020	103
Applications of Internet of Things (IoT) – An Overview S. R. Jino Ramson, S Vishnu, Mohana Shanmugam Sensor NetworksTechnologyEngineeringWeb Of ThingSmart City	2020	99
Winning engaged consumers Saleh Bazi, Alireza Hajli, Nick Hajli, Information Technology and People Customer SatisfactionConsumer Decision MakingSocial Support TheoryPersonal BrandingConsumer Study	2019	50
A practical model for e-commerce adoption in Iran Nick Hajli, Julian Sims, Mohana Shanmugam Journal of Enterprise Information Management Innovation AdoptionDigital MarketingInternational MarketingSocial CommerceConsumer Research	2014	45
Health care development: integrating transaction cost theory with social support theory Nick Hajli, Mohana Shanmugam, Ali Hajli, Informatics for Health and Social Care Family MedicineOnline CommunitiesSocial TechnologiesSocial SupportSocial Media	2014	44
Understanding customer perceptions of internet banking: the case of the UK Mohana Shanmugam, Yen Yao Wang, Hatem Bugshan, Journal of Enterprise Information Management Customer ExperienceCustomer SatisfactionDigital MarketingConsumer ResearchOnline Customer Behavior	2015	42
Analyzing students records to identify patterns of students' performance Alan Cheah Kah Hoe, Mohd Sharifuddin Ahmad, Tan Chin Hooi, EngineeringBusiness IntelligenceStudents RecordsEducationBusiness Analytics	2013	31

Page 1