Concepedia

Mohana Shanmugam

MS

14

Publications

1.1K

Citations

13

H-Index

2013

Active since

Affiliations

Universiti Tenaga Nasional(Current)

Birkbeck, University of London

Swansea University

Newcastle University

University of Science and Culture

Mohana Shanmugam is an author at Universiti Tenaga Nasional specializing in interactive marketing, management, and marketing.

Top concepts

MarketingManagementInteractive MarketingConsumer ResearchBusinessSocial MediaCustomer SatisfactionArtsDigital MarketingTrust

Publications per year

2013–2022

14

Publications

14

Branding co-creation with members of online brand communities

Nick Hajli, Mohana Shanmugam, Savvas Papagiannidis et al. · Journal of Business Research · 2016 · 285 citations

Marketing, Social Media, Personal Branding +10

The applications of social commerce constructs

Mohana Shanmugam, Shiwei Sun, Asra Amidi et al. · International Journal of Information Management · 2016 · 157 citations

Digital Marketing, Social Commerce Constructs, Interactive Marketing +7

A study on the continuance participation in on-line communities with social commerce perspective

Nick Hajli, Mohana Shanmugam, Philip Powell et al. · Technological Forecasting and Social Change · 2015 · 155 citations

Customer Satisfaction, Consumer Research, Online Customer Behavior +16

Investigating the antecedents of e-commerce satisfaction in social commerce context

Razaz Waheeb Attar, Mohana Shanmugam, Nick Hajli · British Food Journal · 2020 · 103 citations

Customer Satisfaction, Consumer Research, Communication +19

Applications of Internet of Things (IoT) – An Overview

S. R. Jino Ramson, S Vishnu, Mohana Shanmugam · 2020 · 99 citations

Sensor Networks, Technology, Engineering +14

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