Publication | Closed Access

A study on the continuance participation in on-line communities with social commerce perspective

Customer SatisfactionConsumer ResearchOnline Customer BehaviorCustomer CommunitySocial MediaOnline CommunityManagementSocial Commerce PerspectiveOn-line CommunitiesSocial NetworksContinuance ParticipationCommunity EngagementCustomer ParticipationMarketingInteractive MarketingSociologySocial ComputingVirtual CommunityArts