Tiffany Barnett White

Converting Web Site Visitors into Buyers: How Web Site Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions

Ann E. Schlosser, Tiffany Barnett White, Susan M. Lloyd · Journal of Marketing · 2006 · 940 citations

Business, Marketing, Marketing Management +16

Dynamic Customer Relationship Management: Incorporating Future Considerations into the Service Retention Decision

Katherine N. Lemon, Tiffany Barnett White, Russell S. Winer · Journal of Marketing · 2002 · 613 citations

Management, Marketing, Marketing Management +10

Getting too personal: Reactance to highly personalized email solicitations

Tiffany Barnett White, Debra Zahay, Helge Thorbjørnsen et al. · Marketing Letters · 2007 · 349 citations

Social Sciences, Communication, Social Psychology +5

The effects of self‐brand connections on responses to brand failure: A new look at the consumer–brand relationship

Shirley Y. Y. Cheng, Tiffany Barnett White, Lan Nguyen Chaplin · Journal of Consumer Psychology · 2011 · 263 citations

Business, Marketing, Marketing Management +17

Consumer Trust and Advice Acceptance: The Moderating Roles of Benevolence, Expertise, and Negative Emotions

Tiffany Barnett White · Journal of Consumer Psychology · 2005 · 159 citations

Business, Marketing, Social Psychology +13