Shirley Y. Y. Cheng

The effects of self‐brand connections on responses to brand failure: A new look at the consumer–brand relationship

Shirley Y. Y. Cheng, Tiffany Barnett White, Lan Nguyen Chaplin · Journal of Consumer Psychology · 2011 · 263 citations

Business, Marketing, Marketing Management +17

Toward a Social Psychology of Globalization

Chi‐yue Chiu, Peter Gries, Carlos J. Torelli et al. · Journal of Social Issues · 2011 · 210 citations

Social Sciences, International Relations, Social Psychology +9

Toward a Social Psychology of Culture and Globalization: Some Social Cognitive Consequences of Activating Two Cultures Simultaneously

Chi‐yue Chiu, Shirley Y. Y. Cheng · Social and Personality Psychology Compass · 2007 · 124 citations · Full text

Humanities, Social Psychology, Creativity +9

Globalization and Folk Theory of Social Change: How Globalization Relates to Societal Perceptions about the Past and Future

Yoshihisa Kashima, Junqi Shi, Koji Tsuchiya et al. · Journal of Social Issues · 2011 · 70 citations

Social Sciences, Social Psychology, Sociology +9

Redefining Home: How Cultural Distinctiveness Affects the Malleability of In-Group Boundaries and Brand Preferences

Carlos J. Torelli, Rohini Ahluwalia, Shirley Y. Y. Cheng et al. · Journal of Consumer Research · 2016 · 52 citations

Business, Marketing, Marketing Management +13