Carlos J. Torelli

Doing Poorly by Doing Good: Corporate Social Responsibility and Brand Concepts

Carlos J. Torelli, Alokparna Basu Monga, Andrew M. Kaikati · Journal of Consumer Research · 2012 · 377 citations

Business, Marketing, Marketing Management +15

Culture and concepts of power.

Carlos J. Torelli, Sharon Shavitt · Journal of Personality and Social Psychology · 2010 · 276 citations

Social Sciences, Cultures, Social Psychology +10

The Horizontal/Vertical Distinction in Cross‐Cultural Consumer Research

Sharon Shavitt, Ashok K. Lalwani, Jing Zhang et al. · Journal of Consumer Psychology · 2006 · 275 citations

Business, Marketing, Marketing Management +13

Toward a Social Psychology of Globalization

Chi‐yue Chiu, Peter Gries, Carlos J. Torelli et al. · Journal of Social Issues · 2011 · 210 citations

Social Sciences, International Relations, Social Psychology +9

Brand Concepts as Representations of Human Values: Do Cultural Congruity and Compatibility between values Matter?

Carlos J. Torelli, Ayşegül Özsomer, Sergio W. Carvalho et al. · Journal of Marketing · 2012 · 201 citations

Business, Marketing, Marketing Management +16