Ayşegül Özsomer

The Effects of Entrepreneurial Proclivity and Market Orientation on Business Performance

Ken Matsuno, John T. Mentzer, Ayşegül Özsomer · Journal of Marketing · 2002 · 1K citations

Market Orientation, Entrepreneurial Proclivity, Potential Tension +12

The Interplay between Global and Local Brands: A Closer Look at Perceived Brand Globalness and Local Iconness

Ayşegül Özsomer · Journal of International Marketing · 2012 · 381 citations

International Marketing, Brand Strategy, Consumer Research +25

Global Brand Purchase Likelihood: A Critical Synthesis and an Integrated Conceptual Framework

Ayşegül Özsomer, Selin Altaras · Journal of International Marketing · 2008 · 323 citations

International Marketing, Brand Strategy, Consumer Research +21

What makes firms more innovative? A look at organizational and environmental factors

Ayşegül Özsomer, Roger J. Calantone, Anthony Di Bonetto · Journal of Business and Industrial Marketing · 1997 · 227 citations

Innovation Adoption, Strategic Posture, Innovation Management +17

Brand Concepts as Representations of Human Values: Do Cultural Congruity and Compatibility between values Matter?

Carlos J. Torelli, Ayşegül Özsomer, Sergio W. Carvalho et al. · Journal of Marketing · 2012 · 195 citations

Brand Meanings, Cultural Congruity, Consumer Research +21