Concepedia

Selin Altaras

SA

1

Publications

323

Citations

1

H-Index

2008

Active since

Affiliations

TNS (United States)(Current)

Selin Altaras is an author at TNS (United States) specializing in international marketing, brand management, and brand strategy.

Top concepts

Publications per year

2008–2008

1

Publications

1

Global Brand Purchase Likelihood: A Critical Synthesis and an Integrated Conceptual Framework

Ayşegül Özsomer, Selin Altaras · Journal of International Marketing · 2008 · 323 citations

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