Sergio W. Carvalho

Brand Concepts as Representations of Human Values: Do Cultural Congruity and Compatibility between values Matter?

Carlos J. Torelli, Ayşegül Özsomer, Sergio W. Carvalho et al. · Journal of Marketing · 2012 · 195 citations

Brand Meanings, Cultural Congruity, Consumer Research +21

The role of trust in creating value and student loyalty in relational exchanges between higher education institutions and their students

Sergio W. Carvalho, Márcio de Oliveira Mota · Journal of Marketing for HIGHER EDUCATION · 2010 · 146 citations

Relational Exchanges, Education, Social Influence +16

Consumer Reactions to CSR: A Brazilian Perspective

Sergio W. Carvalho, Sankar Sen, Márcio de Oliveira Mota et al. · Journal of Business Ethics · 2010 · 135 citations

Consumer Study, Management, Consumer Research +5

Corporate Social ‘Irresponsibility’: Are Consumers’ Biases in Attribution of Blame Helping Companies in Product–Harm Crises Involving Hybrid Products?

Sergio W. Carvalho, Etayankara Muralidharan, Hari Bapuji · Journal of Business Ethics · 2014 · 73 citations

Socially Responsible Product, Consumer Product Safety, Management +12

The role of national identity in consumption: An integrative framework

Sergio W. Carvalho, David Luna, Emily Goldsmith · Journal of Business Research · 2019 · 67 citations

Social Identity, Culture, Consumer Culture +8