Concepedia

David Luna

DL

32

Publications

2.5K

Citations

24

H-Index

1998

Active since

Affiliations

Baruch College(Current)

University of Wisconsin–Milwaukee

University of Wisconsin–Whitewater

Fordham University

City University of New York

David Luna is an author at Baruch College specializing in management, language studies, and marketing.

Top concepts

ManagementLanguageMarketingConsumer ResearchCultureAdvertisingLinguisticsMultilingualismBilingualismConsumer Behavior

Publications per year

1998–2023

32

Publications

32

Cross-Cultural and Cognitive Aspects of Web Site Navigation

David Luna, Laura A. Peracchio, María Dolores de Juan · Journal of the Academy of Marketing Science · 2002 · 329 citations

Culture, Cognitive Science, Engineering +8

An integrative framework for cross‐cultural consumer behavior

David Luna, Susan Forquer Gupta · International Marketing Review · 2001 · 326 citations

Cultural Consumption, Cross-cultural Marketing, International Marketing +25

One Individual, Two Identities: Frame Switching among Biculturals

David Luna, Torsten Ringberg, Laura A. Peracchio · Journal of Consumer Research · 2008 · 245 citations

Moderators of Language Effects in Advertising to Bilinguals: A Psycholinguistic Approach

David Luna, Laura A. Peracchio · Journal of Consumer Research · 2001 · 188 citations

Advertising to Bilingual Consumers: The Impact of Code‐Switching on Persuasion

David Luna, Laura A. Peracchio · Journal of Consumer Research · 2005 · 172 citations

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