David Luna - Concepedia

Author

David Luna

Baruch College

Also Known As

Benjamin Voyer, D. Luna, David Luna, Rosa Paola Figuerola Escoto

109

Publications

2.6K

Citations

H-Index

116

Concepts

All Affiliations

Baruch College University of Wisconsin–Milwaukee University of Wisconsin–Whitewater Fordham University City University of New York

About

David Luna is an author at Baruch College specializing in management, language studies, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	12	12	695
2	Language Studies	11	11	667
3	Arts	3	3	430
4	Education	3	3	439
5	Engineering	3	3	426

David Luna

Publications

2.5K

Citations

H-Index

Page 1

	Year	Citations
Cross-Cultural and Cognitive Aspects of Web Site Navigation David Luna, Laura A. Peracchio, María Dolores de Juan Journal of the Academy of Marketing Science CultureCognitive ScienceEngineeringWeb LiteracyWeb Trend	2002	329
An integrative framework for cross‐cultural consumer behavior David Luna, Susan Forquer Gupta International Marketing Review Cultural ConsumptionCross-cultural MarketingInternational MarketingConsumer StudyCross‐cultural Consumer Behavior	2001	326
One Individual, Two Identities: Frame Switching among Biculturals David Luna, Torsten Ringberg, Laura A. Peracchio Journal of Consumer Research	2008	245
Moderators of Language Effects in Advertising to Bilinguals: A Psycholinguistic Approach David Luna, Laura A. Peracchio Journal of Consumer Research	2001	188
Advertising to Bilingual Consumers: The Impact of Code‐Switching on Persuasion David Luna, Laura A. Peracchio Journal of Consumer Research	2005	172
Sound symbolism effects across languages: Implications for global brand names L. J. Shrum, Tina M. Lowrey, David Luna, International Journal of Research in Marketing CultureSound Symbolism EffectsLanguage LocalisationManagementBrand Strategy	2012	172
SOCIOLINGUISTIC EFFECTS ON CODE-SWITCHED ADS TARGETING BILINGUAL CONSUMERS David Luna, Laura A. Peracchio Journal of Advertising MultilingualismTargeted AdvertisingConsumer ResearchConsumer AttitudeCommunication	2005	105
Brand linguistics: A theory-driven framework for the study of language in branding Marina Carnevale, David Luna, Dawn Lerman International Journal of Research in Marketing Brand LinguisticsBrand EquitySociolinguisticsManagementBrand Strategy	2017	93
Points of View and Pieces of Time: A Taxonomy of Image Attributes Val Larsen, David Luna, Laura A. Peracchio Journal of Consumer Research Journal Article PointsPhotographic StudyEngineeringImage RetrievalImage Database	2004	70
The role of national identity in consumption: An integrative framework Sergio W. Carvalho, David Luna, Emily Goldsmith Journal of Business Research Social IdentityCultureConsumer CultureNationalismConsumerism	2019	67

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