Tina M. Lowrey - Concepedia

Author

Tina M. Lowrey

Also Known As

Ece Ilhan B., Lowrey, Tina M, Lowrey, Tina M., T.M. Lowrey, TINA M. LOWREY, Tina Lowrey, Tina M Lowrey, Tina M. Lowrey, Tina M. Lowrey

130

Publications

4.5K

Citations

H-Index

153

Concepts

All Affiliations

HEC Paris Rider University The University of Texas at San Antonio SKEMA Business School Small Business Administration

About

Tina M. Lowrey is an author at HEC Paris specializing in management, marketing, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	7	7	961
2	Arts	4	4	113
3	Education	4	4	124
4	Engineering	2	2	70
5	Health Sciences	1	1	19

Tina M. Lowrey

Publications

4.3K

Citations

H-Index

Page 1

	Year	Citations
Buyer Characteristics of the Green Consumer and Their Implications for Advertising Strategy L. J. Shrum, John A. McCarty, Tina M. Lowrey Journal of Advertising Customer SatisfactionGreen MarketingConsumer StudyConsumer ResearchCommunication	1995	698
Toward an Understanding of Consumer Ambivalence Cele C. Otnes, Tina M. Lowrey, L. J. Shrum Journal of Consumer Research	1997	318
Phonetic Symbolism and Brand Name Preference Tina M. Lowrey, L. J. Shrum Journal of Consumer Research	2007	310
Reconceptualizing materialism as identity goal pursuits: Functions, processes, and consequences L. J. Shrum, Nancy Wong, Farrah Arif, Journal of Business Research CultureSocial IdentityPersonal IdentityMaterial CultureSociology	2012	309
Gift Selection for Easy and Difficult Recipients: A Social Roles Interpretation Cele C. Otnes, Tina M. Lowrey, Young Chan Kim Journal of Consumer Research	1993	231
Sound symbolism effects across languages: Implications for global brand names L. J. Shrum, Tina M. Lowrey, David Luna, International Journal of Research in Marketing CultureSound Symbolism EffectsLanguage LocalisationManagementBrand Strategy	2012	172
Attitude functions in advertising: The interactive role of products and self‐monitoring Sharon Shavitt, Tina M. Lowrey, Sangpil Han Journal of Consumer Psychology	1992	168
Recycling as a marketing problem: A framework for strategy development L. J. Shrum, Tina M. Lowrey, John A. McCarty Psychology and Marketing Green MarketingConsumer StudyMarketing ProblemConsumer ResearchSocial Marketing	1994	146
The Relation Between Brand-name Linguistic Characteristics and Brand-name Memory Tina M. Lowrey, L. J. Shrum, Tony M. Dubitsky Journal of Advertising MultilingualismPsycholinguisticsApplied LinguisticsLanguage TestingManagement	2003	140
The Effects of Syntactic Complexity on Advertising Persuasiveness Tina M. Lowrey Journal of Consumer Psychology	1998	128

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