Concepedia

Tina M. Lowrey

TM

45

Publications

4.3K

Citations

29

H-Index

1991

Active since

Affiliations

HEC Paris(Current)

Rider University

The University of Texas at San Antonio

SKEMA Business School

Small Business Administration

Tina M. Lowrey is an author at HEC Paris specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchConsumer BehaviorSocial SciencesAdvertisingBrand AwarenessBusinessBrand EquityCulture

Publications per year

1991–2023

45

Publications

45

Buyer Characteristics of the Green Consumer and Their Implications for Advertising Strategy

L. J. Shrum, John A. McCarty, Tina M. Lowrey · Journal of Advertising · 1995 · 698 citations

Customer Satisfaction, Green Marketing, Consumer Study +17

Toward an Understanding of Consumer Ambivalence

Cele C. Otnes, Tina M. Lowrey, L. J. Shrum · Journal of Consumer Research · 1997 · 318 citations

Phonetic Symbolism and Brand Name Preference

Tina M. Lowrey, L. J. Shrum · Journal of Consumer Research · 2007 · 310 citations

Reconceptualizing materialism as identity goal pursuits: Functions, processes, and consequences

L. J. Shrum, Nancy Wong, Farrah Arif et al. · Journal of Business Research · 2012 · 309 citations

Culture, Social Identity, Personal Identity +9

Gift Selection for Easy and Difficult Recipients: A Social Roles Interpretation

Cele C. Otnes, Tina M. Lowrey, Young Chan Kim · Journal of Consumer Research · 1993 · 231 citations

Rows per page

1–5 of 45