Concepedia
Statistics
Publications
32
Citations
5K
H-Index
22
Active since
1995
Affiliations
University of Wisconsin–Madison(Current)
Georgia Institute of Technology
University of Michigan
University of Hawaii System
Fordham University
Nancy Wong is an author at University of Wisconsin–Madison specializing in social sciences, social psychology, and consumer culture.
Publications per year
1995–2024
Personal taste and family face: Luxury consumption in Confucian and western societies
Nancy Wong, Aaron Ahuvia · Psychology and Marketing · 1998 · 1K citations
Social Sciences, Cultural Studies, Marketing +14
Do Reverse-Worded Items Confound Measures in Cross-Cultural Consumer Research? The Case of the Material Values Scale
Nancy Wong, Aric Rindfleisch, James E. Burroughs · Journal of Consumer Research · 2003 · 520 citations
Business, Marketing, Psychology +17
The Role of Culture and Gender in the Relationship between Positive and Negative Affect
Richard P. Bagozzi, Nancy Wong, Youjae Yi · Cognition & Emotion · 1999 · 478 citations
Social Sciences, Psychology, Social Psychology +12
The Safety of Objects: Materialism, Existential Insecurity, and Brand Connection
Aric Rindfleisch, James E. Burroughs, Nancy Wong · Journal of Consumer Research · 2008 · 437 citations
Business, Marketing, Psychology +14
Cultural and Situational Contingencies and the Theory of Reasoned Action: Application to Fast Food Restaurant Consumption
Richard P. Bagozzi, Nancy Wong, Shuzo Abe et al. · Journal of Consumer Psychology · 2000 · 414 citations · Full text
Social Sciences, Sociology, Consumer Behavior +11
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