Aaron Ahuvia

Some antecedents and outcomes of brand love

Barbara A. Carroll, Aaron Ahuvia · Marketing Letters · 2006 · 2.2K citations

Business, Marketing, Marketing Management +12

Brand Love

Rajeev Batra, Aaron Ahuvia, Richard P. Bagozzi · Journal of Marketing · 2011 · 1.5K citations

Business, Marketing, Marketing Management +15

Beyond the Extended Self: Loved Objects and Consumers’ Identity Narratives

Aaron Ahuvia · Journal of Consumer Research · 2005 · 1.2K citations

Social Sciences, Psychology, Social Psychology +16

Personal taste and family face: Luxury consumption in Confucian and western societies

Nancy Wong, Aaron Ahuvia · Psychology and Marketing · 1998 · 1K citations

Social Sciences, Cultural Studies, Marketing +14

The Structure of Goal Contents Across 15 Cultures.

Frédérick M. E. Grouzet, Tim Kasser, Aaron Ahuvia et al. · Journal of Personality and Social Psychology · 2005 · 715 citations

Management, Psychology, Social Psychology +12